TikTok is introducing a updated setting that allows them to reduce the quantity of AI-created videos appearing in their feeds. This step comes as the service revealed that it presently contains over 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global release. This shift coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this content is classified as mass-produced AI material, a label for poor-quality, factory-style content that is typically illogical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, including digital art to science explainers, and we intend to give people the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network tagged as artificially created. In total, in excess of 100 m pieces of content are added to the service daily, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they see by opening the topic control setting in the platform and selecting the AI content topic. Other topics that currently be controlled under the tool include current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
Its guidelines mandate users to tag convincing artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
In addition, the service will henceforth attach an artificially created label to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This measure is aimed to deter users from trying to bypass the tagging system.
Responsible AI Funding
The company is also introducing a two million dollar AI literacy fund for experts and organizations to produce learning resources about ethical AI use. This project will support non-profit groups dedicated to training computer science.
Content Safety Approach
The platform has supported its content review process, following controversy over plans to cut jobs for numerous safety staff in the United Kingdom. The company is expected to cut 439 jobs in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official clarified that human moderation would continue to be important, but AI can protect employees by removing the most graphic content prior to it gets reviewed by humans. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
